Top 5 Social Networking Apps in Ghana: Q4 2024 Performance

In the final quarter of 2024, the social networking landscape in Ghana saw notable trends across the top five applications, as analyzed by Sensor Tower.

Telegram Messenger exhibited a fluctuating revenue pattern, peaking at around $2.5K in early October before tapering off to approximately $1.6K by the end of December. The app experienced a surge in weekly downloads, reaching over 178K in the week of November 4. Active users showed a steady climb, surpassing 6.9M towards the end of December.

WhatsApp Messenger maintained a strong presence with its weekly downloads peaking at over 151K during the week of December 23. Active users consistently hovered around the 23M mark, with a slight upward trend towards the end of the quarter.

Facebook saw a modest revenue increase, with weekly figures reaching over $1.1K mid-December. Downloads remained stable, fluctuating between 75K and 87K, while active users showed minor fluctuations, ending the year at approximately 3.1M.

Threads experienced a gradual increase in downloads, peaking at over 21K in mid-November. The active user base grew steadily, reaching over 119K by the quarter's end.

Messenger maintained consistent download numbers, with a peak of over 41K in early November. Active users remained stable throughout the quarter, with numbers hovering around 5.3M.

These insights, sourced from Sensor Tower, reveal the dynamic nature of social networking app usage in Ghana. For more detailed analysis, visit Sensor Tower's platform.